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Email Marketing

Email marketing remains one of the most effective channels for engaging customers, nurturing leads, and driving conversions. Our HubSpot-powered email marketing services help you create, automate, and optimise email campaigns that resonate with your audience. By leveraging advanced segmentation, personalised content, and automated workflows, we ensure that every email reaches the right people at the right time. By integrating HubSpot’s advanced segmentation, A/B testing, and analytics, our data-driven approach will lead to improved open rates, higher click-throughs, and increased customer retention.

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Our Approach

Email marketing remains one of the most effective channels for engaging customers, nurturing leads, and driving conversions. Our HubSpot-powered email marketing services help you create, automate, and optimise email campaigns that resonate with your audience. By leveraging advanced segmentation, personalised content, and automated workflows, we ensure that every email reaches the right people at the right time. With our data-driven approach, you’ll see improved open rates, higher click-throughs, and increased customer retention - turning email into a key revenue-driving channel.

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A PROVEN OPERATIONS FRAMEWORK

Easy to start

Launching a high-performing email marketing strategy with Openside is simple. We begin with a consultation to understand your objectives and review your existing HubSpot setup. From there, we guide you through a structured implementation process, helping you set up automated workflows, personalised content, and performance tracking tools. With expert support, clear communication, and powerful HubSpot automation, you’ll have everything you need to maximise engagement and drive long-term customer relationships.

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1

Email Strategy & Audience Analysis

We start by reviewing your current email marketing efforts; analyse open rates, segmentation, engagement trends, and campaign performance to establish a solid baseline for improvement.

2

List Segmentation & Personalisation Setup

Next, we create smart lists and behavioural segments, ensuring your emails reach the right people at the right time based on actions, preferences, and past interactions.

3

Email Template Design & Automation Workflows

Our team develops conversion-focused templates and builds automated sequences that nurture leads, drive engagement, and streamline communication.

4

A/B Testing & Campaign Optimisation

We run A/B tests on subject lines, CTAs, and content formats, fine-tuning elements based on real-time data to maximise engagement and conversion rates.

5

Performance Tracking & Adjustments

Using HubSpot’s analytics tools, we monitor key metrics such as open rates, click-through rates, and engagement trends to make data-driven refinements.

6

Continuous Improvement & Strategy Refinement

Email marketing is an ongoing process. We will continuously work with your business to adjust, optimise, and introduce new strategies, keeping your audience engaged and revenue flowing.

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The results you should expect

Our HubSpot-powered email marketing service increases engagement, improves lead nurturing, and enhances conversion rates by delivering the right message at the right time. With detailed tracking on open rates, click-throughs, and user behaviour, you’ll gain valuable insights into what works best for your audience. Using HubSpot’s real-time analytics we will continuously refine your campaigns, ensuring they stay aligned with your business goals and evolving customer needs. Our data-driven approach and ongoing optimisation will ensure that your email marketing strategy remains effective, adaptable, and a key driver of business growth.

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Our Paid Search and SEM Packages

GA-Setup

Complete Setup & Tracking Package

Price: $2,500 (one-off)
Key Deliverables:
  • Installation and configuration of Google Analytics (GA4).
  • Setup of Google Tag Manager (GTM).
  • Conversion tracking setup (key events).
  • Creation and verification of a Google Search Console account.
  • Setup or update of Google Business Profile.
  • Creation of a branded reporting dashboard
  • Comprehensive keyword research.
  • Complete SEO audit.
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SEM-v3

Paid Advertising & SEM Package

Starting Price: From $450 per week
Key Deliverables:
  • Monthly one-to-one catch-up and detailed reporting.
  • Complete business audit and competitive analysis.
  • Audience targeting and digital strategy creation.
  • Social media advertising, including ad creative design, copywriting, and campaign management.
  • Google Ads campaign creation and management.
  • Google Analytics (GA4) and measurement setup.
  • Google Tag Manager setup to track "key events".
  • Meta Pixel tracking and event setup.
  • LinkedIn Insight Tag setup and event management.
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TESTIMONIALS

Feedback from clients

“With a website theme — you're looking for features that are easy to use and will look good so that the technology stays out of the way and you can focus on completing whatever task is at hand.”
Jonathan Brown GrowFast — Marketing manager
“With a website theme — you're looking for features that are easy to use and will look good so that the technology stays out of the way and you can focus on completing whatever task is at hand.”
Jonina Smith GrowBig — Project manager
FREQUENTLY ASKED QUESTIONS

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