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Lead Magnets & Funnels

A well-structured lead magnet and funnel strategy is essential for turning website visitors into engaged prospects and, ultimately, long-term customers. At Openside, we design and implement high-performing HubSpot-powered lead generation funnels that attract qualified leads, nurture them through automated workflows, and guide them toward conversion. From compelling gated content to sophisticated multi-step nurturing sequences, we ensure your funnel is designed to drive consistent, scalable growth for your business.

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Our Approach

We begin with a comprehensive assessment of your existing lead generation strategy, reviewing key touch points, conversion rates, and engagement metrics to identify areas for improvement. Next, we develop a tailored lead magnet strategy, crafting high-value offers templates, webinars, or interactive tools to align with your audience’s needs and business objectives. Once the assets are in place, we build an end-to-end funnel, incorporating automated follow-ups, lead nurturing workflows, and segmentation strategies within HubSpot. Our data-driven approach ensures ongoing optimisation with performance tracking, A/B testing, and strategic adjustments designed to maximise conversions and improve ROI.

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A PROVEN OPERATIONS FRAMEWORK

Easy to start

Implementing a lead magnet and conversion funnel with Openside is a seamless, results-driven process. We start with a consultation to understand your business goals, target audience, and existing lead generation framework. From there, our team designs a strategic funnel that integrates high-performing lead capture pages, automated follow-up sequences, and audience segmentation using HubSpot’s advanced CRM capabilities. With transparent communication, expert support, and ongoing performance optimisation, we ensure your lead magnet strategy is built for long-term success - delivering a steady flow of qualified prospects while nurturing them toward conversion and customer retention.

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1

Audience Research & Offer Development

We conduct in-depth audience analysis to understand the pain points, motivations, and interests of your ideal customer. Based on these insights, we develop content such as a guide, webinar, or industry report designed to provide value and entice prospects.

2

Conversion-Optimised Landing Page

Using personalised email sequences and retargeting workflows, we nurture leads through the funnel, keeping them engaged with relevant content and follow-ups.

3

Automated Lead Nurturing

Using personalised email sequences and retargeting workflows, we nurture leads through the funnel, keeping them engaged with relevant content and follow-ups.

4

Multi-Channel Promotion

We drive targeted traffic to your lead magnet through a range of channels including SEO, paid advertising, LinkedIn outreach, and social media campaigns, maximising visibility and conversions.

5

Data-Driven Optimisation

We continuously track engagement, conversion rates, and lead quality using A/B testing and performance analytics to refine and enhance the funnel.

6

Long-Term Lead Growth & Scaling

Lead generation is ongoing - our team provides regular optimisations, strategic adjustments, and scalable solutions to ensure sustained business growth.

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The results you should expect

Our Lead Magnets & Funnel Optimisation service is designed to streamline and enhance your lead generation efforts, ensuring higher conversion rates, more engaged prospects, and an accelerated sales cycle. By leveraging HubSpot’s automation tools, we create an efficient, data-driven process that nurtures leads at scale, resulting in improved lead quality, stronger customer relationships, and increased revenue potential. With detailed reporting, continuous strategy refinement, and expert support, your business will benefit from a high-performing, scalable lead generation engine that drives both immediate impact and sustained growth.

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Our Paid Search and SEM Packages

GA-Setup

Complete Setup & Tracking Package

Price: $2,500 (one-off)
Key Deliverables:
  • Installation and configuration of Google Analytics (GA4).
  • Setup of Google Tag Manager (GTM).
  • Conversion tracking setup (key events).
  • Creation and verification of a Google Search Console account.
  • Setup or update of Google Business Profile.
  • Creation of a branded reporting dashboard
  • Comprehensive keyword research.
  • Complete SEO audit.
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SEM-v3

Paid Advertising & SEM Package

Starting Price: From $450 per week
Key Deliverables:
  • Monthly one-to-one catch-up and detailed reporting.
  • Complete business audit and competitive analysis.
  • Audience targeting and digital strategy creation.
  • Social media advertising, including ad creative design, copywriting, and campaign management.
  • Google Ads campaign creation and management.
  • Google Analytics (GA4) and measurement setup.
  • Google Tag Manager setup to track "key events".
  • Meta Pixel tracking and event setup.
  • LinkedIn Insight Tag setup and event management.
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TESTIMONIALS

Feedback from clients

“With a website theme — you're looking for features that are easy to use and will look good so that the technology stays out of the way and you can focus on completing whatever task is at hand.”
Jonathan Brown GrowFast — Marketing manager
“With a website theme — you're looking for features that are easy to use and will look good so that the technology stays out of the way and you can focus on completing whatever task is at hand.”
Jonina Smith GrowBig — Project manager
FREQUENTLY ASKED QUESTIONS

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