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LinkedIn Marketing

LinkedIn is the leading platform for B2B marketing and professional networking, making it a critical tool for building relationships and generating leads. Our LinkedIn marketing service helps you develop a strong presence through thought leadership, precision targeting, and strategic outreach to ensure your brand reaches the right decision-makers at the right time. Using HubSpot’s CRM and automation tools, we help you create engaging content, optimise ad campaigns, and nurture leads effectively - turning connections into business opportunities. Let us transform your LinkedIn presence into a powerful engine for growth and authority.

Our Approach

We begin by assessing your current LinkedIn presence, reviewing profile engagement, company page activity, and audience interactions. From there, we create a custom LinkedIn marketing strategy, incorporating thought leadership content, LinkedIn Ads, and strategic outreach to maximise visibility and lead generation to align with your business objectives. Once the plan is in place, our team will implement and optimise your campaigns, using HubSpot’s automation tools to track engagement, segment leads, and refine outreach efforts. With ongoing monitoring and strategic adjustments, we will ensure your LinkedIn marketing remains dynamic, responsive to trends, and consistently delivering results.

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A PROVEN OPERATIONS FRAMEWORK

Easy to start

Getting started with LinkedIn Marketing is easy with Openside. We begin with a consultation to assess your goals, audience, and existing LinkedIn presence. From there, we guide you through a structured setup process, helping you refine your profile, develop content strategies, and integrate LinkedIn with HubSpot for lead tracking and automation. With expert support, and real-time campaign optimisation, you’ll have everything needed to position your brand, grow your audience, and drive business success.

1

LinkedIn Profile & Page Optimisation

We start by enhancing your LinkedIn presence, optimising your company page, executive profiles, and content strategy to position your brand as an industry leader.

2

Audience Targeting & Strategy Development

Next, we define your ideal customer profiles, leveraging LinkedIn’s targeting features to ensure your content and ads reach key decision-makers and high-value prospects.

3

Content Creation & Engagement Plan

We develop a content calendar, from posts and articles to newsletters and video content that drive engagement and establish authority.

4

LinkedIn Ads & Lead Generation Campaigns

Our team sets up sponsored content and retargeting campaigns through various LinkedIn platforms, ensuring your ads generate leads and drive measurable results.

5

Performance Tracking & Data-Driven Optimisation

Using HubSpot CRM and LinkedIn analytics, we track every interaction, measuring campaign performance and refining strategies as needed.

6

Long-Term Growth & Lead Nurturing

We provide ongoing strategy refinements, ensuring your LinkedIn marketing evolves with market trends to drive continuous engagement and lead generation.

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The results you should expect

Openside’s LinkedIn marketing services will help your business enhance brand visibility, expand your network, and generate high-quality B2B leads through a strategic mix of targeted content, paid campaigns, and HubSpot-powered automation. By leveraging LinkedIn’s advanced targeting tools alongside real-time analytics and CRM integration, we ensure that every interaction is measurable, impactful, and conversion-focused. Our data-driven approach will provide clear insights into audience engagement, allowing for continuous refinement and optimisation to maximise ROI. With ongoing support and strategic adjustments, we will keep your LinkedIn marketing aligned with industry trends and business goals, ensuring both immediate impact and long-term business growth.

Our Paid Search and SEM Packages

GA-Setup

Complete Setup & Tracking Package

Price: $2,500 (one-off)
Key Deliverables:
  • Installation and configuration of Google Analytics (GA4).
  • Setup of Google Tag Manager (GTM).
  • Conversion tracking setup (key events).
  • Creation and verification of a Google Search Console account.
  • Setup or update of Google Business Profile.
  • Creation of a branded reporting dashboard
  • Comprehensive keyword research.
  • Complete SEO audit.
SEM-v3

Paid Advertising & SEM Package

Starting Price: From $450 per week
Key Deliverables:
  • Monthly one-to-one catch-up and detailed reporting.
  • Complete business audit and competitive analysis.
  • Audience targeting and digital strategy creation.
  • Social media advertising, including ad creative design, copywriting, and campaign management.
  • Google Ads campaign creation and management.
  • Google Analytics (GA4) and measurement setup.
  • Google Tag Manager setup to track "key events".
  • Meta Pixel tracking and event setup.
  • LinkedIn Insight Tag setup and event management.
TESTIMONIALS

Feedback from clients

“With a website theme — you're looking for features that are easy to use and will look good so that the technology stays out of the way and you can focus on completing whatever task is at hand.”
Jonathan Brown GrowFast — Marketing manager
“With a website theme — you're looking for features that are easy to use and will look good so that the technology stays out of the way and you can focus on completing whatever task is at hand.”
Jonina Smith GrowBig — Project manager
FREQUENTLY ASKED QUESTIONS

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