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Landing Pages

A landing page is one of the most powerful tools in a digital marketing strategy. Unlike standard web pages, landing pages are focused, action-driven, and designed with a singular goal to capture leads, promote offers, or drive sales. At Openside, we specialise in creating strategic, high-converting landing pages that are built to engage your audience and maximise conversion rates. With HubSpot’s advanced analytics, CRM integration, and automation tools, we ensure that every visitor interaction is optimised for business growth and measurable results.

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Our Approach

We begin by analysing your audience and business goals, ensuring your landing pages will be designed with conversion intent in mind. From there, we develop a compelling content structure, incorporating persuasive copy, engaging visuals, and strategic CTAs that drive action. Once the landing page is built, we integrate it seamlessly with HubSpot’s automation and CRM tools to enable precise tracking and lead segmentation. Through ongoing performance monitoring and refinements, we ensure your landing pages continuously improve to maximise engagement and conversion rates.

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A PROVEN OPERATIONS FRAMEWORK

Easy to start

Developing a high-performing landing page with Openside is a structured and easy process. We begin with a consultation to define your objectives, audience segments, and key performance indicators. Our team then builds a conversion-focused landing page strategy, ensuring it is aligned with your marketing campaigns, sales funnel, and overall brand experience. Once developed and launched, we provide comprehensive performance tracking, data analysis, and ongoing optimisations, ensuring your landing page continues to deliver value and drive business growth.

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1

Audience Research & Conversion Strategy Development

We conduct extensive market research and behavioural analysis to understand who your audience is, what motivates them, and how they interact with your brand. We then build a clear conversion strategy, ensuring the landing page is built for engagement and to address user intent.

2

Wireframe & Content Strategy

Our team develops a strategic layout with clear messaging, engaging visuals, and compelling CTAs that drive action.

3

Conversion-Optimised Landing Page

We produce a landing page that prioritises readability, flow, and conversion optimisation. This includes strategic content placement, CTA positioning, and visual hierarchy to guide users toward a specific action without distractions.

4

HubSpot Integration & Automation Setup

To enhance functionality, we integrate the landing page with HubSpot’s CRM automation workflows and analytics tools to ensure seamless lead tracking, form submissions, and real-time engagement monitoring.

5

A/B Testing & Conversion Rate Optimisation

We run comprehensive A/B tests, comparing different page elements such as headlines, CTAs, images, and layouts to determine which variations yield the highest conversion rates. These insights enable ongoing refinements that continuously enhance page performance.

6

Performance Monitoring & Long-Term Optimisation

Landing pages require continuous improvements to maintain effectiveness. We provide ongoing performance monitoring, data analysis, and optimisation strategies to ensure your landing pages remain highly relevant, competitive, and conversion-focused.

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The results you should expect

With Openside’s Landing Page services, you can expect a significant improvement in conversion rates, lead quality, and campaign performance. By combining strategic design, data-driven insights, and HubSpot’s powerful automation tools, we create landing pages that are not just visually appealing, but built for long-term success. Our ongoing testing and optimisation strategies ensure that every page remains effective, adaptable, and continuously refined to drive sustainable business growth and higher ROI.

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Our Paid Search and SEM Packages

GA-Setup

Complete Setup & Tracking Package

Price: $2,500 (one-off)
Key Deliverables:
  • Installation and configuration of Google Analytics (GA4).
  • Setup of Google Tag Manager (GTM).
  • Conversion tracking setup (key events).
  • Creation and verification of a Google Search Console account.
  • Setup or update of Google Business Profile.
  • Creation of a branded reporting dashboard
  • Comprehensive keyword research.
  • Complete SEO audit.
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SEM-v3

Paid Advertising & SEM Package

Starting Price: From $450 per week
Key Deliverables:
  • Monthly one-to-one catch-up and detailed reporting.
  • Complete business audit and competitive analysis.
  • Audience targeting and digital strategy creation.
  • Social media advertising, including ad creative design, copywriting, and campaign management.
  • Google Ads campaign creation and management.
  • Google Analytics (GA4) and measurement setup.
  • Google Tag Manager setup to track "key events".
  • Meta Pixel tracking and event setup.
  • LinkedIn Insight Tag setup and event management.
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TESTIMONIALS

Feedback from clients

“With a website theme — you're looking for features that are easy to use and will look good so that the technology stays out of the way and you can focus on completing whatever task is at hand.”
Jonathan Brown GrowFast — Marketing manager
“With a website theme — you're looking for features that are easy to use and will look good so that the technology stays out of the way and you can focus on completing whatever task is at hand.”
Jonina Smith GrowBig — Project manager
FREQUENTLY ASKED QUESTIONS

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